My Story

Brands don't fail from lack of ideas. They fail from lack of systems.

I'm Maya Goldman — CMO, strategist, and operator. My career spans 11+ years across healthcare, consumer goods, hospitality and retail — in Thailand, Japan, Cambodia, and the US.

At Mama's Choice, I led a team that surpassed NIVEA in brand recognition, growing Facebook from 1,900 to 139,000 followers and Instagram and TikTok from zero to 35,000 each. At Empire Care Centers, I manage marketing across 22 facilities and 66 social channels — overseeing SEO, performance marketing, content strategy, and scalable systems across Meta, Google and more.

I hold a Bachelor's in Marketing & International Finance from INSEEC Business School Paris — top 5% in my final marketing exam — and I've deployed AI automations using Make.com, ChatGPT and Claude that eliminate the chaos most teams live in daily.

I speak English, Spanish, Thai and French. I've managed budgets up to $50,000. I've built systems from scratch for brands that had none.

Oh — and I placed 2nd at Miss Universe Thailand, competed at Miss Universe Mendoza 2024, and was crowned Miss Globe Mendoza 2026. Because why not.

Btch Agency is where everything I've learned comes together. Bold creative. Real strategy. Systems that scale.